New and improved Brawny Man made headlines a little while back. Since then, Brawny has been all over their guy, groping and squeezing him to get as much publicity as they can. I saw some links to the Brawny website, and fooled around a bit after realizing it was much more than shopping for paper products. It's actually pretty well put-together and funny, although relevance to paper towels seems somewhat minimal.
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